After 10 years of business, Caffè Ernani is changing its face.
It’s not just a rebranding.
It’s an evolution.
A necessary step to transform each of your cups into something you won’t forget.
Caffè Ernani’s transformation: more emotion, more clarity
Over the years, we’ve built a roasting company based on quality, selection, and roasting.
We’ve discussed origin, processing, and aromatic profiles.
But today we want to offer you something more important.
We don’t just want to explain coffee to you.
We want you to taste the coffee.
This is why: Ernani – The coffee you feel was born
This change is not aesthetic.
It is designed to make you experience coffee in a more intense, clearer, more engaging way.
We’re rethinking every detail to help you make better choices and to let you taste the coffee right from the first glance.
Because choosing a coffee should be simple, not complicated.
New visual identity: recognizable and even more “Ernani”
Our color remains, but it evolves.
The yellow will be even more yellow, more decisive, more vibrant.
A distinctive sign that has always accompanied us and will continue to do so.
But the forms, the language, and the way we present ourselves are changing.
To be more consistent with who we are today: passion, transparency, and outreach.
New packaging and new labels to better communicate coffee
The rebranding also brings with it a major evolution: the new packaging will let you taste the coffee even before opening it.
More information.
More clarity.
More immediacy.
To achieve this, we made a rare choice for a micro-roastery like ours: we brought the printing of our labels in-house at Ernani, no longer outsourcing it to an external printer.
This allows us to continuously update information on each coffee, even day by day, based on the batches, processing methods, and actual characteristics.
Because coffee is a living product and every day has something new to tell you.
We want every customer not only to know what they are drinking, but to recognize it, choose it and really feel it:
- Origin
- Processing
- Roasting
- Blending
- Aromatic profile
No complications, no barriers.
What will happen in the next few months
This is just the beginning… the best part is yet to come!
In the next few months you will see everything change:
- new packaging
- new labels
- new ways of telling about coffee
- new experiences
It will be a progressive path, which will not go unnoticed.
Continuing with the new website and new physical experiences at Torrefazione Ernani in Milan, Corso Buenos Aires, 20.
Every change will have a single goal: to improve your coffee experience.
A new Ernani
Ernani sarà nuovo e lo sentirai subito.
But at the same time, it will remain faithful to what it has always been: a roastery that puts the customer at the center of the experience and that wants to bring coffee to its maximum expression.
Because coffee can’t be explained. It’s felt.
Coffee is not just technique, origin or roasting.
It’s experience.
It’s memory.
It’s emotion.
With this rebranding we want to take you exactly there.
At the point where coffee can no longer be explained.
You can feel it.
Marketing, E-commerce e Social Media Manager
Coffee Lover
