Ten years of work, a visual identity to match.
Some things take time to do well. Coffee knows this better than anyone.
Today I’ll show you what we’ve been working on for the last 10 years, alongside the quality of our beans in the cup: the new brand and packaging for Caffè Ernani Torrefazione.
Why a Rebrand?
We changed everything because the time had come that too
the packages really told what was inside.
Quality, origin, method. And the stories of those who created it.
The coffee we roast at Ernani deserved a visual identity to match. Now it has it.
What’s changing: the new Ernani brand
The logo
The serifs that make up the new logo font are no coincidence: they recall Milanese Renaissance architecture, the details of its façades, and the meticulous attention to detail that has always been part of this city’s DNA and our work philosophy.
The colors and graphics
More elegance, more coffee, more us. Every element speaks the same language: that of artisanal quality with a strong and recognizable identity.
Furthermore, the coffee cherry design on the packaging isn’t decoration—it’s identity. It’s a reminder of where it all begins: from the plant, before it reaches your cup.
The labels
They talk about the product, its traceability, its taste, its processing, and the people who dedicated their time and passion to obtaining the beans you selected and purchased.
The new packaging: what you can find now
The new 250g packs, grains or ground
The 250g pack is the first to arrive with the complete new look.
But the real news isn’t just aesthetic: the labels have been completely redesigned.
You’ll find:
- Composition and origins — you know exactly what you’re drinking
- Traceability of origin – where the beans come from
- Processing methods — washed, natural, honey: no more mysterious words
- Flavor profile description — clearly, even if you’re a beginner
The new 1 kg packs of beans — coming soon
Even the one kilo package will have the same detailed labels.
The same transparency, the same care. Even for those who consume a lot at home and want to make informed choices.
New packaging for loose coffee — only at Torrefazione Ernani in Milan
The small packets of loose bean and ground coffee, available at Torrefazione Ernani in Milan, now have their own comprehensive information labels.
Buy loose, freshly ground, and know exactly what you’re getting.
An innovation that also changes the way of working
The labels aren’t just more beautiful and complete. They’re also printed in-house.
This means one concrete thing: we can modify, update, and customize them quickly and with maximum flexibility.
And it means more.
Third Party: Customized Labels
Thanks to insourcing our printing, we’re now offering third-party service.
If you’re a distributor, retailer, or company looking to offer coffee under your own brand, we can produce personalized labels and graphics with your logo.
Quality coffee, your identity.
Want to learn more? Contact us directly—we’ll find the best solution together.
Not just coffee: here comes…
The rebrand doesn’t stop with coffee beans.
In recent weeks, the following have also arrived:
- New sugar sachets — with a new visual identity
- Espresso cups for bars — finally brand-matched
- The first gadgets — just the beginning
We’re changing everything. Piece by piece. And we can’t wait to show it to you.
One thing we want to say
Ten years. That’s not just a number thrown out there.
Torrefazione Ernani was founded with a specific goal: to bring artisanal, traceable, quality coffee to homes, bars, and offices in Italy and abroad, using simple communication and a distinctive flavor, allowing everyone to discover this vast and incredible world of coffee.
It took time to refine the blends, select single-origin and specialty coffees, build relationships with producers, and understand what we really wanted to be.
This rebrand is the result of that journey. Not a quick restyling. A mature, thoughtful, and deliberate choice.
We’re happy. We hope you are too.
However, you’ll still find the old brand on the website and online shop—we know it, and we’re working on it. We’re building the new site from scratch, and soon everything will be aligned with what you see here.
In the meantime, for orders, information on new products, or to discuss our third-party service: we’re here.
Ernani
The coffee you feel
Marketing, E-commerce e Social Media Manager
Coffee Lover
