Renzo, technical service manager of Caffè Ernani.
- Basic Coffee Making Course at Caffè Ernani
- Basic Tasting Course at Caffè Ernani
Hi Renzo! First of all, thank you for taking the time to interview me, I imagine it is never easy for you, being one of the busiest people in Coffee Ernani Distribution!
Let’s talk first about your previous professional and educational experiences at Cafe Ernani!
Hi Martina, yes exactly as you know, finding free time is difficult, but I am glad to be able to do the interview!
Then let’s get started right away!
Let’s say that my professional career really started very early: my first job was a painter with my father when I was 14 years old.
I then immediately entered the world of “adults,” learning the meaning of responsibility, learning a practical trade. I understood what it means to “get busy,” and it all shaped me as a person.
After that I was a turner for a couple of years and went back to painting again, until I was 19.
June 31, 1991 was the date that marked my career: I became a commercial agent and maintenance mechanic.
This work has given me stability, satisfaction and opportunity.
In addition, I was able to combine customer relations, with practical work, thus offering a complete figure: able to present the company and provide essential technical service.
Then when our old boss sold the company in 2003, Luca, Claudia and I decided to take it over, thus becoming entrepreneurs of a small business in Brianza. At that time we were only involved in the distribution of roasted coffee in the ho.re.ca. channel, now we have expanded and produce our own coffee, following our own tastes and ideals.
Why did you decide to change the field?
I actually never saw it as a change in scope, I always did very practical work, where my hands built and made the final product, simply the coffee sector won. It sounds almost ridiculous and boring, but it is perhaps one of the most beautiful worlds one can know.
Then when we decided to open up production and the greatest Italian professionals came to train us, it was exciting to hear them speak and participate actively in the creation of our coffees.
How would you describe your relationship with clients?
I would say: simple, clear and direct.
Since I then started delivering, I have been able to make more meaningful connections, see them more frequently and thus know more about their problems and support them even more.
They all know very well that they can tell me whatever they need, there is trust and transparency, always!
So what do you enjoy most about this work?
My personal satisfaction in always being able to find a solution to everything and knowing coffee machines in depth by now.
Andando un po’ più sul personale invece hai altri hobby e passioni?
As a boy I was always a sportsman, from cycling to soccer to karate.
Now I have passed on the passion for soccer to my son, and I enjoy being able to follow him and see him at all his games.
We’re almost done, just missing the “ritual questions.”
cosa ti piace di più di Ernani?
cosa invece cambieresti?
come mai hai scelto proprio Ernani?
quale obiettivo hai?
What is your favorite Ernani coffee?
Definitely what I like most about Ernani is the product and the philosophy behind it: continuous research and experimentation to always achieve something more.
And for the time being I will tell you, I would not change anything. We have already made huge changes to the organizational structure and business processes. Then of course you can always do better and we will. But for a moment I tell you that I am happy like this!
My goal is to continually grow, even after a 36-year career! Reason I had chosen this company at the time: it gave me a chance to grow professionally.
Then I would like to be joined by a young guy to whom I could pass on all that I have learned over the years.
Finally, my favorite coffee is without a doubt the Vivace!
If I may I would also like to give one piece of advice to everyone: form!
I, too, began by learning from the experience of my older colleagues, but training must accompany this stage. For some it seems like a waste of time…I often hear, “What do I have to study to make a simple coffee that I’ve already been making for 30 years?”
Trust that you cannot even imagine the vastness of this area, and being able to discover it is the most fun part!
Thank you Renzo, I absolutely agree with you!
Even I thought at first, “whatever, it’s coffee, how many will it take to make it?” but no!
If you want to become a true expert and professional in the field, you need years and years of study as well as continuous practice in the field, of course!
Thank you again for your time!