The women of Caffè Ernani: Alessandra
You have been behind the bar of the historic Torrefazione in Corso Buenos Aires for many years. How did your collaboration with Ernani start?
My collaboration with Ernani dates back to 2002.
This relationship started a bit by chance. I was working as a waitress in another bar and restaurant in Milan, but the bar fascinated me more than the table service.
Thanks to a common knowledge, which the owners of the roasting company introduced to me, I finally had the opportunity to be able to deal with a new profession: the barista, who immediately won me over.
Why this preference for the bar?
Partly because I was a very shy girl and being behind the bar made me feel a bit like protected and gave me that extra security. But it was thanks to this work that I was able to improve my communication skills and I gained much more self-esteem!
On the other hand, I am a very creative person, graduated from art high school, and I have always had a lot of fun experimenting and creating cappuccinos with different, increasingly complex figures or creating new drinks and discovering different tastes.
I love that part of my experimental work on the coffee machine!
And seeing the satisfaction on my customers' faces when they taste my creations is fantastic, it repays me for all my efforts.
From what I can understand, therefore, another strong passion of yours is art.
Yes, right! I channel this passion especially in makeup. I also graduated from the make-up academy.
I also recently started a network marketing job as a sales consultant for various products of this kind.
What I have learned in this second job of mine I am finding very useful to apply also in my work at the Torrefazione.
For example, I use my aesthetic sense in displaying products or creating a shop window. Or I integrate the presentation and consultancy techniques for all Ernani brand products.
Well I see that you are very busy and try to make the most of all situations!
I am curious and I would like to ask you a ritual question: why Ernani? What do you think it has more than other bars or coffee roasters? What do you like most about this company?
It will be a trivial answer: because Ernani is not just a bar!
It is not a place that limits itself to serving customers… Ernani has a history behind it, made of Milanese traditions, the city to which I belong.
It is a constantly evolving company and also gives us the opportunity to grow, thanks to training courses and continuous updates that it makes available to us.
The service offered to the final consumer is only a part, very important, but only a part of this organization. In fact, Ernani is an impact brand, a product with well-defined characteristics. It roasts its products directly and has full control over them.
But at the same time it has small dimensions, so we all know each other very well, we are flexible, we come to meet and help each other… we look like a family!
Thanks Alessandra for making me understand how beautiful it is when your work gives you the opportunity to experiment, to grow and also to dedicate yourself to your passions.
I will definitely come to visit you again in Roasting to get to know the other team members better too!
See you soon!
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