The importance of consumer awareness - Caffè Ernani

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At Caffè Ernani we believe that putting the consumer at the center is fundamental.

Let me explain: our goal is the sale of products, but it is certainly not the only one or necessarily the most important!

We at the Ernani team are truly passionate and fascinated by a world as vast and wonderful as that of coffee can be. For this reason, day after day, we are committed to trying to transfer our passion and knowledge to you too.

We strongly believe you need to be aware of what you are buying. It is important to know that you can trust the label, that you are able to distinguish a quality product from a poor one, that you can notice if lies are hidden behind "advertising campaigns" that enhance quality that is sometimes non-existent.

We believe that being correct in front of the consumer and putting him in front of valid and concrete information, which can be verified in complete autonomy is an ethically valid project. Not just for ourselves, but primarily for the consumer.

All this is automatically reflected in our way of working.

In fact, our idea is very clear: a medium roasted coffee, intensely scented, never excessively bitter, rich in aromas and perfect to be tasted without sugar. All accompanied by continuous experimentation, growth and development of ourselves and consequently of the product.

In fact, in numerous articles we have dealt with all the topics listed above in a very thorough way, just so that you can inform yourself and understand what this "medium roasting" is, the advantages you can get from it, the aroma you will find in the selected coffee creaminess and body and therefore predict the result you will have in the cup.

Coffee is a hugely vast world: there are hundreds of different varieties, hundreds of thousands of roasting companies, each with its different blends, dozens of different extraction methods and the personal touch that each of us gives at the moment of extraction.

And I'm sure we can all find the perfect drink for us that best suits everyone's tastes.  

When it comes to personal taste, there is no universally better or higher quality coffee. It all depends on your preferences! If you are looking for a certain benefit or a particular feature, you must be satisfied with the product that meets your wishes.

This is why our product sheets are so detailed. Because we want to introduce you to the product at 360°, give you the opportunity to understand if it is what you are looking for or if it is better to focus on another coffee from the Ernani family.

For example: If you want to experience the world of single-origin Arabicas, but I'm afraid of finding coffees that are too acid and that you might not like… perfect, we need to focus on the Brazilian Santos Cerrado Bom Chocolate.

On the contrary, If you want a coffee rich in caffeine, intense, creamy, full-bodied, strong, which gives you a slap in the morning to wake you up… then there is no doubt that the Stretto blend is the right one.

Or again: if you don't want an acid coffee or a coffee that's too strong and bitter ... then the Vivace blend is the perfect middle ground.

Or finally: if you'd like to start drinking sugar-free coffee… depending on the aftertaste, the Allegro and Armonia blends are the most appropriate.

I could go on like this for a long time.

But what makes all of this exceptional?

Awareness. I will never stop repeating it. An aware and trained customer can immediately recognize the quality and sincerity of a product or a label. And that's right!

It also manages to understand which product or company can be trusted and which one cannot. Our goal is not to sell you as much coffee as possible, but to satisfy your needs. Being able to find what you were looking for to make you really happy. As exact as we are when we drink exceptional coffee. The feeling of craving for another one to keep tasting that incredible aroma.

We of the Ernani team want to make you smile with every sip.

But not only that!

We would like to transfer our passion to you, to be able to experiment together, to be able to taste different coffees, each with its own peculiarities, keeping our mind open to the new. We would like your opinion on each blend or single origin, we would like you to have as much fun tasting as we do.

But that's still not enough!

Behind every coffee there is a unique story. Why not discovering it? Why not getting to know exactly where those grains come from? Find out how they were cultivated, by whom, according to which techniques and then understand why the result is what we are tasting.

Our commitment is continuous, through the weekly ABCoffe blog, through the Guide "How to recognize a quality coffee: before, during and after tasting", with the use of our social pages, photos and videos with lots of little tips and curiosity, through visits to our roasting laboratory, tasting courses and finally thanks to the baristas of the Milan famous Torrefazione in Corso Buenos Aires, specially trained to follow you in every tasting and explain the peculiarities of 12 different coffees.

But the most beautiful thing?

Being able to establish a relationship with every customer or even just with all the people who want to ask questions, in order to have a communication from us to you, but also from you to us at Ernani.

We are always available to answer all your messages!

Write to us at shop@caffeernani.com or in the DM of Instagram or Facebook.

Martina Mazzoleni 

The best coffees, roasted to perfection and delivered where you want

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