Meet Caffè Ernani new project in collaboration with Gone West: For the Planet.
Already the name “For the Planet” hints at the intent of the project. In fact, the collaboration came about to breathe new life into our coffee.
We at Caffè Ernani are trying to increase our commitment to the environment step by step. There is still a long way to go, but the work to get there is instead continuous.
I came across this company, Gone West, one morning somewhat by chance, and was immediately fascinated.
I had to contact them-so I did!
And now we are finally ready to launch a new product: the For the Planet blend.
Learn more, view the product online:
But let’s go step by step.
What is Gone West?
Gone West is a company inspired and driven by concrete environmental and socio-economic goals.
Since 2013, it has planted more than 5 million trees and created more than 150 “green” jobs.
It offers people and companies innovative and creative opportunities to work toward building a better future, combining the urgency of conserving and regenerating the planet’s natural resources with the need to ensure economic and social stability throughout the process.
“Together we are stronger.”
By raising funds through various existing partnerships with multiple companies, it makes all of us participate as new shareholders for the environment.
How? Planting trees!
That’s where the For the Planet project comes in!
It is a solution designed to restore power of action to companies intent on making a difference.
By planting dozens of native species, they not only repair the life-support system, but also create a more fire-resistant landscape that provides a safer habitat for people and animals living in the area.
Gone West is not only planting trees, but also protecting them!
Plant&Protect means planting trees in a way that respects their environment and establishing management practices that protect them throughout their lives, very different from classical forestry operations.
As you may know, the forestry sector reduces the value of trees by focusing only on the timber they can produce and the carbon they can sequester.
In order to be legitimate and ensure that all trees are actually planted and protected they have “Plant&Protect” agreements, whereby they guarantee long life of the planted trees.
And to top it off they really put everything to the test! The project is in fact:
- Economically feasible;
- Environmentally friendly;
- Environmentally sustainable;
- Designed with respect for the natural environment;
- And importance is given to the planet and to people.
Starting from nothing, they planted more than 5 million trees. Moreover, over time, they have gained relevant and extensive experience in forest creation, restocking, landscaping and maintenance work.
The goal? Create environmental and social benefits worldwide, generate ethical and ecological jobs, and help create or restore natural habitats.
What are we at Caffè Ernani doing with Gone West?
We at Ernani Coffee have decided to create a new blend that will be called For the Planet.
A blend designed specifically for the occasion, with an unmistakable taste that will leave an indelible mark in our memory, but also in the environment!
In fact, for every pack of coffee sold, a portion of the proceeds will be donated to the Gone West company for the For the Planet project, which we have joined.
That’s where you come in!
Through your purchases you can help the environment, you can be an integral part of the shareholders who pay special attention to the increasingly felt and urgent environmental problem!
It is only you who can make this project really great!
Learn more, view the product online:
Let’s discover together the For the Planet blend
A coffee designed to end a hearty lunch, reactivating and helping with digestion.
A coffee that can also be sipped leisurely and reminiscent of a nice cup of steaming tea, sweet and delicate, or, why not, even a mouth-watering hot chocolate flavored with cinnamon, depending on the extraction method used.
Special thanks to Paul, our roaster, who has arrived at a well-balanced coffee, the result of a skillful blend of Central American Arabica coffees and robusta, African coffee varieties.
In detail, it is a blend with a greater prevalence of Arabica coffee.
The selected Arabica qualities, specifically Brazilian Santos Cerrado Bom Chocolate and Guatemalan SHB Huehuetenango, are very distinctive in that they have a pleasant, fresh acidity, along with intense aromas of bitter cocoa the former and ripe fruit, such as plum or strawberry, the latter.
The sweetness is then balanced by the bitterness added by the robusta coffees and intense and really tasty dark chocolate notes.
Paul thus succeeded in creating a balanced blend, as in a melodic symphony.
Finally, the espresso crema is firm and deep hazelnut in color, while the body is round and enveloping.
It is a coffee suitable for those seeking a blend balanced between sweetness and bitterness, with enveloping notes of ripe fruit and chocolate.
All this combined, as already explained, with great environmental sustainability!